About Us
We're an IT consulting firm that helps businesses actually use technology effectively. Not theory. Real solutions for real problems. Founded in Craiova, we've spent years working alongside companies that were drowning in outdated systems or struggling with digital transformation. We don't oversell. We don't use buzzwords as a substitute for thinking. When you call Crawford Advisory, you get practical advice backed by experience—and people who'll stick around to make sure it works. That's how we've built our reputation.
Over time, we’ve built a reputation for reliability, quality, and clear communication. We treat each project as a partnership and aim for outcomes that last.
Our Core Values
The principles that guide everything we do
Straight Talk
We tell you what we think. Sometimes that means saying 'you don't need this yet' or 'that vendor isn't right for you.' Honesty builds trust faster than promises.
Practical Thinking
Every recommendation gets tested against reality. Will it actually work in your business? Can your team use it? Does the budget make sense? If not, we find another path.
Accountability
We don't hand off a report and disappear. We're invested in whether our advice actually solves your problem. That's how we measure success.
Continuous Learning
Technology shifts constantly. We stay sharp. Read. Test new tools. Learn from clients. A consultant who stops learning becomes a liability to you.
Why Choose Us
- Experienced TeamOur professionals have decades of combined experience. We've seen it all and know how to handle any challenge.
- Quality GuaranteedWe stand behind our work with comprehensive guarantees. If you're not satisfied, we'll make it right.
- Fair PricingTransparent, competitive pricing with no hidden fees. You'll always know exactly what you're paying for.
- Proven ResultsThousands of satisfied customers and a track record of successful projects speak for themselves.
Our Story
Crawford Advisory started back in 2011 when our founders realized something: most IT consulting was either too expensive or too disconnected from business reality. We decided to do it differently. Started small. Stayed focused on understanding client problems before throwing solutions at them. Over 13 years, we've worked with everyone from family-owned manufacturers to service companies going through rapid growth. Built our practice on repeat clients and referrals. Learned that listening matters as much as expertise.
Company founded with a team of 3 passionate professionals
Expanded services and reached 500+ satisfied customers
Opened new headquarters and doubled our team size
Celebrated serving over 2,000 clients with 98% satisfaction rate
Meet Our Team
The people behind Crawford Advisory
We’re a team that values ownership, clarity, and growth. We celebrate wins, learn fast, and keep client outcomes at the center.
Dan Crawford
Founder & Principal Consultant
Started the firm after 18 years working in corporate IT. Specializes in infrastructure strategy and digital transformation for manufacturing and logistics companies. Still writes code occasionally (badly, he'll admit).
Elena Popescu
Senior Technology Strategist
Former CTO at two regional companies. Brings deep experience in enterprise systems and process improvement. Known for asking the questions nobody else thinks to ask. Coffee enthusiast.
Ionuț Micu
Implementation Lead
Manages our consulting engagements from kickoff to completion. Background in systems integration and project management. Gets things actually built and deployed on schedule.